Jack Petchey Foundation
If you think you can, you can!

The Jack Petchey Foundation and Media Trust team up with YouTube and the Evening Standard to launch a challenge to find London's next top vlogger

The Vlogstar Challenge competition, powered by the Jack Petchey Foundation and Media Trust is open to youth organisations working with 16 to 25-year-olds in London and Essex.

Youth organisations should apply online at VlogstarChallenge from the 8th October, to be in with the chance to receive free vlog training for their 16 to 25-year-olds based in and around London. As part of the challenge, Media Trust is offering a one-day free interactive workshop for 1500 young people in 75 youth organisations where they will learn how to create, shoot and edit impactful video blogs.

The Jack Petchey Foundation and Media Trust share a vision to see young people inspired, motivated and supported to have their voices heard highlighting their positive contributions to society.

Trudy Kilkullen, CEO of the Jack Petchey Foundation says, “For over 15 years the Jack Petchey Foundation has invested £100m supporting programmes to build the confidence and skills of young people and recognise their amazing achievements. The Vlogstar Challenge fits perfectly with these aims harnessing the social media talents of young people and helping create YouTube stars of the future. As Jack tells them `if you think you can, you can’.”

Led by Media Trust, the Evening Standard and YouTube will train young people on how to create engaging and newsworthy videos filmed using only their smartphone.

Rich Waterworth, Head of YouTube Marketing in Europe, says;

Since YouTube launched in 2005, we've seen countless talents turn a camera on themselves and connect with fans - across the globe. I’m sure that the Vlogstar Challenge will unearth yet more fresh talent and I'm really proud to be part of project equipping the next generation of YouTube Creators with the skills they need to turn their passions into professions.”

The Evening Standard’s Deputy Managing Editor Will Gore had this to say about the Vlogstar Challenge, “The Evening Standard is delighted to be working with Media Trust and Jack Petchey Foundation to find London’s next top vlogger! Video is an increasingly important part of the Standard’s online editorial operation so we know only too well its importance and versatility. We are excited to see how the young people taking part in the project harness today’s technology to produce great content – and we look forward to showcasing some of the best talent.”

Alongside the technical skills required to create powerful videos, the youth organisations’ young people will take part in character building sessions to help them discover and articulate their passions, providing them with valuable training and tools to help develop their future careers.  

Chief Executive of the Media Trust, Caroline Diehl explains “Media Trust is excited to work with The Jack Petchey Foundation, YouTube and the Evening Standard to help amplify the voice of young people in London and Essex. This competition for youth organisations gives young people the chance to develop new skills, display and showcase their innate talent, and I’m looking forward to seeing who wins!”

Following the workshop, the youth organisations and young people will be in with the chance to win £2000, £500 worth of equipment as well as a 1-2-1 mentoring session with YouTube in their studio space.

The winner of the competition will be chosen by a panel of judges at a grand finale event in July 2016. For more information and to apply please visit the official website at VlogstarChallenge.


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