Skip to main content

Vlogstar Challenge

The Vlogstar Challenge seeks to inspire and establish a new generation of media influencers across London and Essex.

With the rise of YouTube, the Vlogstar Challenge aims to inspire the next generation of vlogging stars! The unique training programme and competition gives 16-25 year olds the relevant technical and creative skills they need to create their own vlogs, develop their voice and share their passions with new audiences.

Established in 2015, The Vlogstar Challenge is run by Media Trust and powered by the Jack Petchey Foundation, in partnership with YouTube and the Evening Standard. To date it has trained almost 4,500 young people from more than 280 organisations in the art of vlog making.

The Vlogstar Challenge was actually so amazing. [Attending the Production Day at YouTube] was something I used to dream of and to be honest I still dream about it. It was so amazing having the opportunity to go there and learning. Everybody at YouTube Space was so helpful. It was really amazing.
Munna Sherif, Vlogstar Challenge Winner 2018

Each year more than 1,500 young people from schools and youth organisations across London and Essex are trained on how to create, shoot and edit vlogs. They also learn how to share their content across YouTube in a safe and responsible way. They each attend an initial workshop before having the chance to compete in the challenge’s semi-finals and glamorous grand final.

Everyone that takes part is encouraged to submit their best vlog into the Vlogstar Challenge competition, giving them a chance to win £2,000 for their school or youth organisation, £500 worth of production equipment and 1-2-1 mentoring with YouTube experts.

Find out more or book a free workshop

View their website


Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies